If You Love Numbers: Radio’s Average Weekly Reach

Posted on Posted in News, Why Radio?

From Radio Advertising Bureau website: http://www.rab.com/public/marketingGuide/DataSheet.cfm?id=1

Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options.

Read: Radio reaches 90.8% of Persons 12 and older each week.

Average Weekly Reach: Persons
Persons 12+ 90.8%
Persons 12-17 87.4%
Persons 18+ 91.1%
Persons 18-24 88.9%
Persons 18-34 90.5%
Persons 18-49 91.9%
Persons 25-54 93.1%
Persons 55+ 89.1%
Persons 35-64 93.5%
Persons 65+ 85.9%
Source: RADAR ® 127, December 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)
Total U.S. 12+ Listening Audience
Persons 12 and older 244,185,000
Source: RADAR ® 127, December 2015 (C) Copyright Nielsen Audio(Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)
Radio’s Weekly Reach
Men 12+ 90.7%
Men 12-17 84.9%
Men 18+ 91.4%
Men 18-24 87.1%
Men 18-34 89.3%
Men 18-49 91.2%
Men 25-54 92.8%
Men 55+ 90.8%
Men 35-64 93.8%
Men 65+ 88.0%
Women 12+ 90.8%
Women 12-17 90.0%
Women 18+ 90.9%
Women 18-24 90.7%
Women 18-34 91.8%
Women 18-49 92.7%
Women 25-54 93.5%
Women 55+ 87.6%
Women 35-64 93.2%
Women 65+ 84.2%
Source: RADAR ® 127, December 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)