From Radio Advertising Bureau website: http://www.rab.com/public/marketingGuide/DataSheet.cfm?id=1
Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options.
Read: Radio reaches 90.8% of Persons 12 and older each week.
| Average Weekly Reach: Persons |
| Persons |
12+ |
90.8% |
| Persons |
12-17 |
87.4% |
| Persons |
18+ |
91.1% |
| Persons |
18-24 |
88.9% |
| Persons |
18-34 |
90.5% |
| Persons |
18-49 |
91.9% |
| Persons |
25-54 |
93.1% |
| Persons |
55+ |
89.1% |
| Persons |
35-64 |
93.5% |
| Persons |
65+ |
85.9% |
| Source: RADAR ® 127, December 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio) |
|
| Total U.S. 12+ Listening Audience |
| Persons 12 and older |
244,185,000 |
| Source: RADAR ® 127, December 2015 (C) Copyright Nielsen Audio(Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio) |
|
| Radio’s Weekly Reach |
| Men |
12+ |
90.7% |
| Men |
12-17 |
84.9% |
| Men |
18+ |
91.4% |
| Men |
18-24 |
87.1% |
| Men |
18-34 |
89.3% |
| Men |
18-49 |
91.2% |
| Men |
25-54 |
92.8% |
| Men |
55+ |
90.8% |
| Men |
35-64 |
93.8% |
| Men |
65+ |
88.0% |
| Women |
12+ |
90.8% |
| Women |
12-17 |
90.0% |
| Women |
18+ |
90.9% |
| Women |
18-24 |
90.7% |
| Women |
18-34 |
91.8% |
| Women |
18-49 |
92.7% |
| Women |
25-54 |
93.5% |
| Women |
55+ |
87.6% |
| Women |
35-64 |
93.2% |
| Women |
65+ |
84.2% |
| Source: RADAR ® 127, December 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio) |
|
|
