•Would you like to increase the effectiveness of your advertising?
•Want to learn how national advertisers make their ads really stick?
•What’s the best method of building Top-of-Mind-Awareness?
•Could your advertising have better continuity & consistency?


Marketing Workshop
at BRAND-AID, you’ll learn…

•How YOUR message can be the one that gets remembered!
•How many commercials it takes to get MEASURABLE RESULTS.
•How to combine multiple commercials into a great campaign.
•How you can get a $10,000 jingle for just $3,000!
Plus a $3,000 spot bonus!

Learn how a custom jingle can

Bill Turpen, Musical Imaging Expert & National Speaker:

With studios in Nashville, New York City, Los Angeles, Phoenix, Las Vegas & Minneapolis, Advanced Concepts has created over 5,000 advertising jingles across America. Their work has included many national advertisers – Folgers Coffee, Famous Dave’s Barbecue, Curves, G.E. & Cold Stone Creamery to name a few. But their passion & specialty is creating effective jingles for LOCAL businesses. Bill has a deep understanding of the challenges that small businesses face in planning effective advertising. He will share his unique experience and seasoned marketing expertise through entertaining and insightful 75 minute sessions.

Brand-Aid will take place:

Tuesday, April 26
103.7 South Haven Studios
11637 M-140 in South Haven
Session #1….1:15pm-2:45pm
Session #2….3:30pm-5:00pm

Wednesday, April 27
Hilton Garden Inn
Mall Drive in Benton Harbor
Session #1…8:00am-9:30am
Session #2….10:30am-Noon
Session #3….1:00pm-2:30pm
Session #4….3:30pm-5:00pm

    RSVP NEEDED! Please contact your Sales Representative or call Alex Harrison                      @ (269)-925-1111 or email

BRAND-AID Marketing Workshop

Want to make your message completely unforgettable? Use Music. Here’s proof:
Many people can’t remember what they had for dinner two days ago… but they have no trouble remembering the exact words from hundreds of songs they never intended to learn. In fact, it’s how you learned the alphabet! National advertisers use songs – also known as jingles – to get their message locked into the minds of their customers. They’ve proven again & again that jingles are the most effective tool ever used for
message retention.
Examples: Folger’s Coffee, State Farm Insurance, Oscar Mayer, Band Aid Bandages

LOCAL EXAMPLES – Advanced Concepts Jingles
Austin Tax & Financial Jerry’s Collision Repair
Boelcke Heating Kepners Precision Auto Krafters
Care Dentistry Lakefront Roofing & Exteriors
Caretel Inns Pro Muffler & Brake Shop
Classic Imports Riverwood Center
Coldwell Banker Anchor Roger’s Foodland
Great Lakes Truck & Auto Serv Pro
Haven Heating Signature Automotive Group
Henry’s Hamburgers Sparkle Car Care Center
Honor Credit Union South Haven Public Schools
Hospice at Home Wings of Hope Hospice

These businesses use their custom jingle in a consistent campaign to achieve Top-of-Mind Awareness and keep their business nameforefront in the minds of area consumers.

Exclusive Offer: Branding plans begin at just $419 per month for Brand Aid attendees with a 12 month contract.