From the May 12, 2020 edition of the South Bend Tribune: SOUTH BEND — A group of radio stations whose prior owner a decade ago moved them from downtown South Bend to Mishawaka’s commercial corridor could soon return to South …
Mid-West Family South Bend plans to move back to South Bend, near downtown Read more »
From our friends at AllAccess.com, published November 14, 2019: Radio’s remarkable staying power in today’s splintered media world is getting a lot of attention these days, and while large markets grab most of the media attention, audiences in medium and …
Nielsen Finds Radio Has a Large Impact in Medium & Small Markets Read more »
No one knows audience measurement like Nielsen, the company providing data and research to thousands of radio and television properties, retail and digital brands. They recently published a great guide to getting started as a radio + digital sales expert, …
Nielsen’s Getting Started in Radio + Digital Sales Guide Read more »
From MondayMorningRadio.com: Tag-Team Genius: The Wizard of Ads, Roy H. Williams, and The Digital Marketer, Ryan Deiss On a special edition of Monday Morning Radio, to mark the launch of its 8th season, host Dean Rotbart flew to Austin, Texas, and, in the inner …
Two Living Legends of Marketing Offer You Actionable Tips for Success Read more »
In 2007, we launched the Digital Media arm of Mid-West Family Broadcasting’s Southwest Michigan stations. And in every one of those years, I’ve encountered a client (or two, or 20) that was completely afraid of doing any digital advertising. Now, …
Yes, radio is indeed growing, even in the era of digital entertainment and on-demand listening. Why? Find out!
Each of our radio stations has a huge digital and radio audience to reach. So we’re making it really easy for YOUR BUSINESS to be the EXCLUSIVE sponsor owning the best parts and placements of: Clickable Banner ads on our …
Millennial Myths and Realities from westwoodone
Audio is hotter than ever. Podcasting is surging. On demand audio is on the rise. The Westwood One Insights team takes an in-depth look at the audio landscape and how Americans listen today. Here are the key findings from Edison …
MAKE YOUR ADVERTISING 3X MORE EFFECTIVE! •Would you like to increase the effectiveness of your advertising? •Want to learn how national advertisers make their ads really stick? •What’s the best method of building Top-of-Mind-Awareness? •Could your advertising have better continuity …
Published originally from the Radio Advertising Bureau website, titled “Radio: The Strongest, Most Effective & Efficient Medium” Our radio story is compelling and the facts are strong. – Radio has higher reach than all other media options. – Consumers spend …
Radio: The Strongest, Most Effective & Efficient Medium Read more »
From Radio Advertising Bureau website: http://www.rab.com/public/marketingGuide/DataSheet.cfm?id=1 Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options. Read: Radio …
If You Love Numbers: Radio’s Average Weekly Reach Read more »
From Medialife Magazine, December 16, 2015: When you think of Millennials and media, the first thing that pops in your head is probably a smartphone. Then you may think of a tablet or a laptop. Or maybe one of those …
According to the Radio Advertising Bureau’s December 15, 2016 “Radio Sales Today” article: Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV. Nielsen’s inaugural Comparable Metrics Report leveled …
According to the Radio Advertising Bureau’s December 14, 2016 “Radio Sales Today” article” It’s probably about time we stopped referring to that device in our pockets as a “phone,” because it’s become so much more than that. According to the …
Benton Harbor, MI November 2, 2015: Mid-West Family Broadcasting (WSJM, Inc.) is purchasing four radio stations serving Northwest Indiana and Southwest Michigan. The stations will comprise the eighth radio market served by the family of companies known as Mid-West Family …
Mid-West Family Broadcasting to Acquire WSBT Radio Stations Read more »