WHAT’S THE BEST WAY TO ADVERTISE?
Unless you’re having a special event, TOMA (top-of-mind awareness) advertising yields the greatest long-term benefits. Not everyone needs your products or services today, so advertising for a month is a crapshoot. Reminding a large group of consumers who are most likely to do business with you about your Unique Selling Proposition over and over is most beneficial. When any of our listeners need your product, our goal is to have your business in their top-of-mind recall.