Musical Images (Jingles)
Why should you consider using a jingle?
Jingles provide one of the most powerful and efficient methods for advertising your products and services BECAUSE they are based on music — the universal language.
It is a proven fact that music alters moods and triggers sensations. Having a jingle that creates a happy, upbeat mood will simultaneously hook the listener into feeling happy and upbeat about your products and services. The desired ambiance may be one of relaxed and calming, or perhaps a driving, corporate, high-energy atmosphere. Whatever the tone,jingles quickly and easily make an immediate connection with your listeners.
Keep your name on everybody’s lips!
Think of any big name brand in any industry, and most likely you’ll recall a catchy jingle that you can sing from beginning to end — no matter how long ago that jingle may have first been aired! Here are some popular examples. See how many of these you can remember:
• I wish I were an Oscar Mayer wiener. That is what I’d truly like to be.
• Like a good neighbor, State Farm is there.
• Come see the softer side of Sears.
• The best part of waking up is Foldgers in your cup.
• I am stuck on Band-Aid, and Band-Aid’s stuck on me.
• Dairy Queen – We treat you right.
Jingles work not to mention they keep selling long after they are heard! An effective jingle not only hooks your company’s name into the listener’s memory, but also reinforces key selling points, or an overall positive imagery connected with your products. And each time a prospective customer sees or hears your name, they will remember exactly what it is you sell, again reinforcing that important link!
Tie all your advertising needs together!
Jingles can be used for any advertising budget, and any medium.
Yes, even print! Slogans used in jingles translate very effectively to print such as newspaper and magazine advertising, flyers, brochures, etc. And studies have shown that if you include your slogan underneath your logo in print advertising, your message will be even more effective. Your viewers/listeners will make a direct correlation between your company name and your slogan, making you unforgettable!