Our Proven Process
Good advertising begins with good information.
It’s difficult for us to help you get results using radio advertising without knowing first how you’ve gotten where you are today. We like to begin by gathering information about your business and from there, we state the problem or where opportunities may lay and then work on a solution.
Our Proven 4-Step System will get you results.
For it to work you must be committed and you must stay the course. When done correctly, multi-platform marketing can:
- create store traffic
- attract new customers
- boost and maintain employee morale
- encourage repeat business
- generate continuous business
- keep your business top-of-mind with consumers
- keep you in the competitive race
- give your business a successful image
Step #1 – Customer Needs Analysis
A professional member of our well-trained staff will conduct an in-depth Customer Needs Analysis of your business. Just like a doctor must examine a patient before he can prescribe the proper treatment, our Customer Needs Analysis allows us to recommend the proper advertising plan for your business.
Step #2 – Developing the plan
Our result-oriented, award winning creative team turns ideas into problem solving creative solutions that sell! From attention-getting positioning statements to ear-grabbing production, you get commercials and visual digital ads that break the sameness barrier and get attention of your potential customers.
Step #3 – Making the plan work
The key here is to commit to the plan. You should never start an advertising campaign with the intention of stopping. Results don’t come overnight. Advertising is a process – not an event. A great offer clearly and creatively stated and repeated enough times will produce positive, profitable results for your company.
Step #4 – Monitoring the results
We follow-up with you as often as needed to re-evaluate the current plan and see if any changes are needed.
Mid-West Family is more than just radio. We have an extensively large interactive network of digital products to reach local audiences on websites, apps, our high-engagement social media channels, podcasts, and digital services. We will strategize a custom plan to reach many different audiences across radio, digital and events to bring you results. Because we own the marketing agency, and the channels in which your message is being heard or viewed, you will save time and money with a faster opportunity for return on investment.